Collection Spotlight: Mintel Reports
Kondakciu, K. (2022, June). Infographic Overview of Marketing to Gen Z: Includes COVID-19 Impact [Market report]. Mintel.
by Stephanie McReynolds, Librarian for Business, Management, and Entrepreneurship
If your research topic involves consumers at all, or if you’re creating a new product or offering, or if you’re simply interested in people and what we value and choose to buy, you’ll find something relevant and intriguing in Mintel Reports. A market research database featuring consumer research in multiple categories and across demographics, Mintel Reports offers broad coverage of many topics. Categories range from Automotive, to Beauty and Personal Care, to Technology and Media and many things in between. Demographics include Gen Z, Millennials, Parents, Seniors, Singles and more.
Reports focus on United States consumers. For a glimpse of topics covered, below are a few recent report titles:
- Diversity and Inclusivity in Beauty - US – 2022
- Electric & Hybrid Cars - US – 2022
- Families and Technology - US – 2022
- Managing Stress and Mental Wellbeing - US – 2022
- Marketing to Gen Z - US – 2022
- What/How America Eats - US – 2022
In the reports you’ll find many market and consumer trends, such as “A third of tired home cooks are increasingly replacing meals with snacks” in the What/How America Eats report. An Interactive Databook containing graphs and tables of survey results, as well as specific questions asked (such as “Which of the following factors motivate you to eat breakfast?”) is included in each report. You can download report sections, full reports, PowerPoint and infographic report overviews, and an Excel version of the Databook. Reports are written by Mintel analysts and are primarily based on consumer survey data, along with interviews of experts in the field, combined with data from other sources. Mintel Reports – research methods and Mintel Reports – analysis techniques provide an overview of report sources and methods.
In addition to full reports, Mintel Reports includes Industry Trends, Expert Insights and News. While the reports focus on the United States, this broader content is international in scope. For instance, recent Industry Trend titles include “COVID-19 two years later: wellbeing in LATAM” and a global trend titled “Flexible Spaces.” Expert Insights and News titles include “Saudi Arabia: expanding the entertainment landscape” and “Aldi Sud invests in China.”
Learn more about consumers and market trends by exploring Mintel Reports today. For a brief tutorial on how to search and browse Mintel Reports, go to Mintel Reports for Market Research.