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Peerless Hair Dressing Advertising Broadside

An inventory of the item at Syracuse University

Finding aid created by: MRC
Date: 28 May 2021

Biographical History

Peerless Beauty Supplies was located in Richmond, Virginia. Peerless Hair Dressing was a product targeted at Black women. Its purpose was to smooth and relax the hair, replacing the natural look of Black hair with something closer to typical Caucasian hair. Such products reflect the cultural and media pressure on Black men and (especially) women to conform to Eurocentric beauty standards.

Scope and Contents of the Collection

The Peerless Hair Dressing Advertising Broadside is a large point-of-sale poster for Peerless Beauty Supplies in Richmond, Virginia, combining black-and-white photographs with dark blue printing. A banner across the top, dark blue with white lettering, reads "Peerless Hair Dressing on sale here" and a dark blue rectangle in the center gives the name and address of the company, noting that it offers "Everything for The Beauty Salon." Below the banner and surrounding the center block are 20 small oval or rectangular head shots of Black women showing different hair styles; a small notation reads: Photos by "The Browns".

Arrangement of the Collection

Single item.


Access Restrictions:

The majority of our archival and manuscript collections are housed offsite and require advance notice for retrieval. Researchers are encouraged to contact us in advance concerning the collection material they wish to access for their research.

Use Restrictions:

Written permission must be obtained from SCRC and all relevant rights holders before publishing quotations, excerpts or images from any materials in this collection.

Subject Headings

Corporate Bodies

Peerless Beauty Supplies.


African American women.
Beauty, Personal -- Social aspects.
Hair -- Social aspects.


Richmond (Va.)

Genres and Forms


Administrative Information

Preferred Citation

Preferred citation for this material is as follows:

Peerless Hair Dressing Advertising Broadside,
Special Collections Research Center,
Syracuse University Libraries

Acquisition Information

Purchase, 2021

Table of Contents

Printed material