Collection Spotlight: MarketResearch.com Academic
by Stephanie JH McReynolds, Librarian for Business, Management, and Entrepreneurship
MarketResearch.com Academic offers in-depth market research reports covering the life sciences, information technology, telecommunications, food, beverage, consumer packaged goods, financial services, publishing and more. Syracuse University Libraries’ subscription to MarketResearch.com Academic includes reports from the following four publishers:
- Kalorama Information: life sciences (e.g., pharmaceutical, biotechnology, medical devices, diagnostics and healthcare trends)
- Mind Commerce: information technology and telecommunications (e.g., Internet of Things, virtual network operators, 5G, telemedicine, metaverse, global gaming)
- Packaged Facts: food, beverage, consumer packaged goods, and financial services (e.g., food waste and upcycling, shopping and dining habits, pet population and ownership, office coffee services, credit card market outlook)
- Simba Information: media and publishing (e.g., college course materials, global professional publishing, open access journal publishing, PreK-12 testing market forecast, social and emotional learning)
Relevant reports may be found with simple keyword searches or by using the Advanced Search to limit further by title, publisher, etc. Reports may also be browsed by categories, such as “Food & Beverage,” “Technology & Media,” and “Life Science,” and subcategories, including “Foodservice and Hospitality,” “Computer Hardware and Networking,” and “Pharmaceuticals.”
For a better sense of the variety of topics covered, here are a few report titles:
- The 2022 World Market for Vaccines (Kalorama)
- Autonomous Systems Market Outlook and Forecasts 2022 – 2030 (Mind Commerce)
- Clinical Laboratory Services Market (Kalorama)
- Food Waste & Upcycling: Trends & Opportunities in Sustainability (Packaged Facts)
- Global Mobile Virtual Network Operators 2022: MVNO Market by Country, Type, and Business Model (Mind Commerce)
- Open Access Journal Publishing 2022-2026 (Simba Information)
- The State of College Course Materials 2021-2023 (Simba Information)
- U.S. Pet Market Outlook, 2022-2023 (Packaged Facts)
Each report includes an executive summary and covers the market, market analysis and key market players/companies. Depending on the report topic and publisher, reports may include additional background information about the industry and further analysis. Reports are 70 to over 300 pages in length and may be downloaded in PDF format. The price listed next to each report (ranging from $1,000 to $6,000) is for informational purposes only and is intended to give one a sense of the value of the report, if the report were to be purchased outside of an academic subscription.
When someone discovers a pricey market research report via Google, I’ll often turn to MarketResearch.com Academic to suggest a comparable report that they can immediately access. If you are interested in market research reports, I highly recommend searching and browsing in MarketResearch.com Academic. This MarketResearch.com Academic Tutorial provides a brief overview of how to search and browse the database. Additional market research databases may be found on the Market Research page of the Business Information Guide. To provide feedback or suggest a title to add to the collection, please complete the Resource Feedback Form.